What?
The membership value of the CHA is enhanced through a new agreement with online travel auction marketplace, Skyauction.com. Through the new partnership, CHA members may exchange room nights as fulfillment for their membership fees in CHA, as well as payment for CHA event registration and Gold Book Publishing advertising.
 
Why?
The new membership program offers marketing support to a participating Caribbean hotel, through added visibility online at no additional cost. This is particularly beneficial to the smaller independent Caribbean properties, which find it increasingly difficult to compete in the current climate of international travel.  Membership in CHA already provided them with the tools to improve their hotel product. The partnership with Skyauction.com enhances the value of their membership with an additional tool for marketing through the internet.
 
How?
For a hotel interested in this program, Skyauction.com researches the auction value of the hotel’s rooms, using such tools as the hotel’s website, Expedia, Travelocity, and Skyauction.com’s own experience of five years in the industry, to determine the number of room-nights that would be needed to fulfill the dues. The hotel would then sign a Skyauction.com agreement for the required number of nights.
 
Questions? Contact the Membership Department.